ideas42’s mission is to use the power of behavioral science to design scalable solutions to some of society’s most difficult problems.

ideas42 grew out of research programs in psychology and economics at top academic institutions, and its work draws on decades of experimental scientific research. ideas42 uses these insights to design scalable ways to improve programs, policies and products in the real world.

ideas42 works with a wide range of partners, from leading foundations and non-profit organizations, to government bodies and businesses. In short, anyone who wants to make a positive difference to peoples’ lives.



Schmidt Futures is advancing society through technology, inspiring breakthroughs in scientific knowledge, and promoting shared prosperity.

While talent is equally distributed throughout America, opportunity is not. Tech innovation on the coasts may be booming, but outstanding ideas elsewhere often go unheard and undeveloped. Skilled workers in major cities are thriving, but non-college educated workers elsewhere are being left behind. The work of Schmidt Futures in shared prosperity aims to increase America’s capacity to adjust to these tectonic shifts – in labor markets, in policy development, and in investment pathways. Prosperity, and competitiveness, will depend on our ability to both stabilize and expand the middle class.



Contact: public-call@ideas42.org