The goal of this public call for ideas is to generate proposals for how to make use of developments in Behavioral Science and Computer Science to foster upward mobility for individuals, families, and communities in America. Participants should submit proposals for how to make the most of these new tools in a fair, accountable, and transparent way to foster upward mobility.



Rubric for Evaluation

Judges will assess the submissions based on the following elements:


The submissions will be evaluated by a panel of five judges who are thought leaders in the fields of Behavioral Science and Computer Science.

Katy Davis

Managing Director – ideas42

Katy oversees the US consumer finance portfolio and related areas at ideas42. Katy has more than 10 years of experience working across public and private sectors in economic development, finance, and behavioral design. At ideas42, she has led engagements applying behavioral science insights with financial institutions, fintech start-ups, colleges and universities, housing providers, and asset-building nonprofits.

Deborah Estrin

Associate Dean and Robert V. Tishman Professor – Cornell Tech

Deborah Estrin is a Professor of Computer Science at Cornell Tech in New York City where she founded the Jacobs Institute’s Health Tech Hub. Her research focuses on mobile health and small data, leveraging the pervasiveness of mobile devices and digital interactions for health and life management TEDMED. She is co-founder of the non-profit startup, Open mHealth and sits on several advisory boards for early stage startups.

Tom Kalil

Chief Innovation Officer – Schmidt Futures

Tom is Chief Innovation Officer at Schmidt Futures. In this role, Tom leads initiatives to harness technology for societal challenges, improve science policy, and identify and pursue 21st century moonshots. Tom served in the White House for two Presidents (President Obama and President Clinton) and helped to design and launch national science and technology initiatives in a variety of areas.

Sendhil Mullainathan

University Professor – University of Chicago Booth School of Business

Sendhil was appointed University Professor at the University of Chicago Booth School of Business in early July. He has worked on poverty, behavioral economics and a wide variety of topics such as: the impact of poverty on mental bandwidth; whether CEO pay is excessive; using fictitious resumes to measure discrimination; showing that higher cigarette taxes makes smokers happier; and modeling how competition affects media bias. His latest research focuses on machine learning, behavioral science, and poverty.

Josh Wright

Executive Director – ideas42

Josh is an Executive Director at ideas42. In addition to responsibility for the organization overall, Josh focuses on designing and implementing behavioral solutions to problems in financial services, poverty, healthcare, and education. Josh has extensive experience in the for-profit, non-profit, and public sectors; industry experience in financial services, media and entertainment, housing, and youth development; and functional expertise in business strategy, new business development, and new venture creation.

Participation Eligibility

Submission requirements

Intellectual Property

Participants will retain all rights, title and ownership interests in any intellectual property they submit as part of this public call for ideas.


Do not submit any data or evidence that includes personally identifiable information of individuals other than those participating in the submission. Submissions must not contain material that violates or infringes another’s rights, including but not limited to privacy, copyright, trade secret, patent, trademark, publicity or any intellectual property rights.

Confidential information

ideas42 and Participants will undertake all reasonable steps to keep Confidential Information secure and not to disclose it to any third party except to its employees and professional advisers who need to know the same for the purpose of this public call for ideas.